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LCR Bytes: Google Dominates the New York Ad Market
Google leads the pack as the #1 ad biller for paid media in New York City. This according to BIA/Kelsey’s new Local Competition Report (LCR). With $771M and a 7.64 percent share of ad spend in NYC,...
View ArticleNews Media Outlook 2016 – Time to Tear-Down/Rebuild or Renovate?
Today’s news media industry is like the White House Harry Truman moved into in 1945 . . . iconic but in trouble. The White House at that time would not have passed inspection. What to do? Renovate or...
View ArticleLCR Bytes: Google is Strong in Boston, but TV is a Close Second
Google was the top biller in Boston in 2015, according to BIA/Kelsey’s new Local Competition Report on the Boston television market, with nearly $238 million in local advertising revenue* – more than...
View ArticleLCR Bytes: Dallas Does Online Advertising
When it comes to online advertising, Google is on top… at least in the Dallas-Ft. Worth market. Google was the top biller in Dallas-Ft. Worth in 2015, according to BIA/Kelsey’s new Local Competition...
View ArticleAnalyst Workshop: Local Ad Revenues Reach $146 Billion
This is the latest in BIA/Kelsey’s Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover....
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Consumer Recall and Lift Better with Print + Online
Pinterest is not the only place consumers go for inspiration and planning — in fact adding print to digital helps consumer recall.”Print ads (in magazines) can be read more leisurely, and be more...
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Can AirBnB Grab the Restaurant Reservations Space?
AirBnB, the home and apartment on-demand rental service, said yesterday it will lead a $13 million investment in Resy, a New York-based restaurant reservation service founded by entrpreneurs Gary...
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Smallest of Small Businesses Spend The Most on Traditional Advertising
Core small businesses, those who spend less than $25,000 annually on advertising and promotion, had an average advertising budget of $5,504 in 2016, according to our Local Commerce Monitor™ survey of...
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NY State Ad Spend Expected to Reach $13.7 Billion in 2017
At next month’s BIA/Kelsey LOCAL IMPACT: New York event we’ll be featuring a “share of wallet” session led by BIA/Kelsey’s Mark Fratrik joined by TVB’s Steve Sturm and comScore’s Steve Walsh to...
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Entertainment Businesses Increasing Local Ad Spend
Local ad revenues for 2019 are forecasted to have a strong year. Unemployment and general optimism for future growth has led to strong consumer spending, with national and local advertisers having...
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